GuidePost Strategies Welcomes New Partner, Jennifer Yocham Poersch

Poersch brings nearly two decades of government affairs and public policy expertise to continue providing GuidePost clients with top-tier insights

WASHINGTON, D.C. – GuidePost Strategies – a government and public affairs consulting firm based in Washington, D.C. – today announced the addition of Jennifer Yocham Poersch as Equity Partner. Poersch, a leading policy and political advisor, provides unrivaled expertise in Democratic political strategy and Government Affairs expertise. She specializes in a wide range of areas including telecom, transportation, defense, energy, healthcare, and retail. Poersch has represented over a dozen fortune 500 companies as well as trade associations, small and start up companies. She brings a sharp political instinct to the firm and is an expert in helping navigate where politics meets policy to best advise clients on federal strategy.

Prior to her government affairs and policy work, she spent over 15 years working on political campaigns and serving as a key advisor to Members of Democratic Senate Leadership and Committee Chairs. She managed finance operations for two Presidential campaigns and dozens of Senate and gubernatorial races across the nation. This unique political background enables her to frame a wide-range of issues into winning strategies before Members of Congress.

As an experienced policy advocate, Poersch has developed and led strategies resulting in successful company mergers, appropriations funding efforts, winning competitive federal grant awards, approval of foreign military sales, securing favorable agency regulatory actions, and enacting federal land transfers.

“I am excited to join the GuidePost Strategies team,” said Poersch. “GuidePost is a respected and rising leader in the field, utilizing years of advising officials, organizations, and causes to provide unmatched strategic advice and guidance to clients. GuidePost uniquely offers clients a broad range of end-to-end government, policy, and public affairs services that are drawn upon an appreciation of what moves opinions and ultimately drives decisions. I’m honored to join this team of experts and help continue to build a strong team that understands the political dynamics of any policy decision, and whose expertise shines even as conventional lanes of public policy and business continue to shift.”

“There is no one better to continue GuidePost’s objective of combining policy and process knowledge with sound political insights to provide clients with unparalleled federal strategy,” said Marie Sanderson, Partner at GuidePost Strategies. “With Jennifer’s expertise, we look forward to elevating our guidance and strategy to help our clients succeed across the political spectrum and in a landscape that rapidly changes month to month, and even week to week.”

About GuidePost Strategies
Founded in 2016 by Phil Cox and Marie Sanderson, GuidePost Strategies is a federal strategic consulting and government affairs firm that specializes in message positioning, legislative strategy, issue management, and advocacy. Our team members have decades of hands-on experience in senior positions advising Members of Congress, federal agency officials, campaigns, and other organizations where policy and politics converge.


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